Introducing Elmhurst's New Brand: A refreshed brand for our next chapter in Pittsburgh

Why Evolve the Brand Now

Elmhurst was founded more than 50 years ago as one expression of a much longer legacy. The Hunt family has invested in Pittsburgh for more than 135 years, beginning with Alfred Hunt and the origins of Alcoa. That history has shaped how we think about responsibility, resilience, and what it means to commit to a place over multiple generations.

For much of our history, Elmhurst has operated with deliberate understatement. We have preferred to let well conceived projects, durable partnerships, and long term performance speak for themselves. Investors, lenders, and partners came to know the firm through direct experience rather than through marketing campaigns.

That approach has not changed. What has changed is the scale and complexity of opportunities in front of us. Family offices and long term capital partners are seeking experienced sponsors with deep local knowledge, diversified portfolios, and a disciplined approach to risk. Tenants are looking for spaces that enable their growth and attract talent. Community partners are focused on projects that strengthen neighborhoods and regional competitiveness.

Elmhurst's new brand is our way of opening the door a little wider. The new brand and website give current and future partners a clearer view into who we are, how we work, and how we think about stewardship over time. It is not about becoming louder. It is about being more transparent and accessible as we move into the next decade of growth.

Quiet Strength, Now Visible by Design

The new Elmhurst identity is built around a simple idea: strength does not need to shout. Our refreshed logo, color palette, and visual system are designed to convey stability, precision, and calm confidence. The goal is not to impress in a single glance, but to feel more considered and appropriate the longer you work with us.

Behind the visuals is a set of values that guide our decisions:

• We invest with discipline, even when the market is exuberant.
• We build partnerships that last through cycles, not just transactions.
• We prioritize human-centered spaces that serve real people and real work.
• We commit to Pittsburgh and the surrounding region as long-term stewards, not short-term speculators.

The updated brand does not change what Elmhurst does. It simply aligns our external expression with the way we already operate. From investor materials and property case studies to tenant communications and community updates, the new system gives us a consistent, clear way to tell the story of our work.

At a time when real estate marketing can be noisy and superficial, we have chosen a different path. Elmhurst's new brand is deliberately restrained, focused on clarity, credibility, and respect for our audience.

We have not changed who we are. We have simply given partners a clearer view into how we build for generations.

A New Digital Home for Investors, Partners, and Community

The new Elmhurst website is designed as a working tool for investors, partners, tenants, and community stakeholders.

For investors and family offices, the site surfaces what matters most:

• An overview of our investment approach, including how we think about risk, capital structure, and long term value creation.
• Case studies that show how we have created durable value across sectors and cycles.
• A portfolio view that highlights the breadth of our work and the strength of our tenant base.

For tenants and operating partners, the site reinforces that Elmhurst is committed to enabling their success. The portfolio content highlights how spaces are used, not only how they look. Our focus is on environments that support research, manufacturing, healthcare, education, and other mission driven work across the region.

For community and civic partners, the new Community and Partnership section shares how Elmhurst participates in regional initiatives, boards, and nonprofit work. It reflects the reality that building for generations requires more than individual projects. It requires shared effort across institutions, sectors, and neighborhoods.

The site also introduces a News and Media hub, where we will share updates on projects, thought leadership relevant to investors, and key moments in Elmhurst’s ongoing story. The aim is not high volume communication, but thoughtful, periodic insights that are worth our partners’ attention.

Building for Generations, Together

Elmhurst's new brand is not a campaign with an end date. It is a platform for the next chapter of work with like minded partners who measure results in decades, not quarters.

Over the coming years, we anticipate a steady pipeline of opportunities that align with our strengths: complex projects, long term repositionings, and investments that require deep local knowledge and close collaboration between capital, tenants, and community stakeholders. The refreshed brand and website are tools to support those conversations and to welcome new partners into them.

For existing investors and colleagues, we hope the new identity feels familiar yet sharpened, a clearer expression of the Elmhurst they already know. For those meeting us for the first time, we hope it provides enough depth to start a serious discussion about shared goals and mutual fit.

We will continue to communicate in the same way we invest: selectively, thoughtfully, and with respect for the time and intelligence of our audience. If you would like to follow Elmhurst’s quiet progress in the years ahead, we invite you to stay connected.